Vision

By the year 2015, we envision a peaceful city, well educated, healthy and God-centered citizens, sharing fully in a development, propelled by a competitive local economy anchored on ecotourism, agriculture, commerce and light industry, serving as the vibrant hub of Western Pangasinan and as a living showcase of a family oriented, environmentally-sensitive growth with equity.

Mission

A pro-active City Government, setting standards in good governance, serving as an architect of holistic development, an integrator of development initiatives and provider of oppurtunities to the broadest segments of its constituents.

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